Made for Mamas

Hello there! I'm Jules, founder of Juliane S Jewelry—a brand born straight from the heart during my postpartum journey. While the collection is not quite ready to launch yet, I wanted to share what's coming and invite you into this beautiful community I'm building with mamas from around the world.

The Vision Behind Juliane S

This isn't just another jewelry brand. Juliane S stands firmly on three beliefs that set us apart:

First, we believe mothers should be celebrated and idealized. In a world that often overlooks the profound importance of motherhood, we place mothers at the center—honoring their endless love, immeasurable sacrifices, and extraordinary power to shape the future. Mothers truly are the heartbeat of our world, and our jewelry reflects that reverence.

Second, we recognize motherhood as an aspirational identity. Unlike most contemporary jewelry brands that exclusively showcase careers and maidenhood as aspirational life stages, Juliane S boldly embraces motherhood as a transformative journey that elevates rather than diminishes. Becoming a mother doesn't mean losing yourself—it means becoming more of who you were meant to be.

Third, we acknowledge that modern motherhood is complex. Our jewelry tells the authentic story of motherhood—powerful and fulfilling, yet also challenging and disorienting. Culture demands that mothers balance the emotional, physical, and cognitive load of parenting within a society that no longer mirrors the communal structures we evolved in. Our deep-rooted need for shared caregiving and today’s expectation of doing it all alone—amplifies stress, isolation, and burnout in ways our ancestors never faced.

We’re more than just a jewelry brand—we’re a community devoted to supporting mothers through the beautiful, messy, and transformative journey of motherhood, helping them reconnect with their intuition and confidently carve their own unique motherhood path.

What to Expect: Cool, Playful, Feminine Jewels for Modern Mamas

Most "mom jewelry" out there feels... outdated. Either it's overly sentimental, a little too cutesy, or just doesn’t match the vibe of modern motherhood. On the flip side, most contemporary jewelry brands seem to forget that motherhood is an aspirational identity too—one that’s just as bold, stylish, and full of depth as any other phase of life.

That’s where Juliane S Jewelry comes in. Our pieces are modern, meaningful, and designed for mamas who want jewelry that reflects their strength, intuition, and unique journey—without resorting to clichés. Think effortless, packed with meaning, and timelessly cool, just like the women who wear them (I say that here, but I think I actually need a lot of effort to look cool 😂).

While You Wait

Until our official launch, I invite you to join me on this journey through the Motherhood Unboxed blog, where I'll be sharing insights, ideas, and behind-the-scenes updates. Come explore stories that celebrate YOUR unique path as a mother who refuses to be confined by societal expectations. Sign up to the blog below.

Thank you for being here at the beginning of this adventure. I can't wait to share more with you soon!

💛

Jules - Founder and Mama