the idea
I started juliane s jewelry with one thought: becoming a mother changed who I was completely, but at the same time, it felt like I was coming home to myself.
I design every piece myself. I’m not a big team - it’s just me, thinking about what it actually feels like to become a mother. everyone talks about the baby, almost nobody talks about the mother. she is changing too: her body, her sense of who she is, what she wants, how she sees herself.
here’s what I believe: motherhood is sacred. you grew a person, you feed a person, you learn to finally return to your body and listen to your instincts- that’s not small, that’s holy. and the closeness that comes with it, the way you orient your whole self around this new little person, isn’t something that shrinks you down. no, that’s devotion, and devotion is the ultimate kind of strength.
that’s what i make jewelry for. not to mark the baby’s arrival, but to mark your arrival into this new version of yourself.
what we make
each collection means something different, but they’re all pointing at the same idea: motherhood is a homecoming.
the pieces use symbols that actually mean something. a crown because motherhood matters, a sun because you’re the center of gravity now, citrine and gold because that’s what growth and worth look like. every piece is designed to be something you actually reach for, not something that sits in a drawer.
right now, everything is made in small batches, so if something you love is running low, that’s why. more is always coming, but i’d rather make things carefully than make a lot of them fast.
made for the woman returning home to herself in motherhood. motherhood gets a card and a casserole - we make the gold.
— jules, founder of juliane s jewelry